Doe Deere, the founder and creator of Lime Crime Cosmetics, has made quite the name for herself through her eccentric brand. Her style of rapidly changing hair colors has inspired other women to be creative with their own sense of self. Also known as the “Queen of Unicorns,” Doe Deere recently sat down with Guest of a Guest to discuss her success story that has created confidence for her clients as well.
Born in Russia, Doe Deere moved to the U.S. when she was 17, going from New York City to Los Angeles. While she has always been imaginative and inclined to be successful, she never thought her success would be this extreme.
Deere began her career as a musician, which helped her become familiar with the business side of entrepreneurship. He began her first small business as a child in Russia at the age of 13 by selling novelty temporary tattoos to her classmates.
When speaking to other young, ambitious girls who hope to become entrepreneurs themselves one day, Deere thinks the best advice to give is to follow your heart. She believes that every individual has something special and unique about them. This may be a skill or a talent, or perhaps some other quality that is unique to them. When you are able to figure out what it is that you are meant to do, that is when you can begin to grow and reach your highest potential.
Deere encourages people to do what they love and follow their hearts, which then leads to further exploration. She believes in the importance of being in touch with oneself and to really look for what is motivating and fulfilling to you. Even if one may feel different from others while growing up, it is important to realize that everyone is part of one big universe and anything that someone may have a passion for doing, there are others out there who share that passion. This is how Lime Crime was created.
Deere always gravitated towards loud and eccentric colors, but when she was beginning her business, those colors were hard to find, because the makeup industry was focused on a more natural look. Because she was unable to find what she wanted in stores, she decided to create it herself. Deere was surprised to see how many other girls had the same sense of style as she did and therefore gravitated towards her brand. For that reason, her company was profitable. Deere finds fulfillment in the idea that her clients can express themselves.
Follow her @doedeere