Vijay Eswaran is a Malaysian entrepreneur, businessman and philanthropist of Indian descent. He founded the QI Group of companies and serves as executive chairman of the group. Mr. Eswaran’s conglomerate group is involved in numerous industries that include retail, finances, and hospitality.
Perhaps, the most well known venture of Vijay Eswaran is the company, QNET. It is one of the world’s largest and most profitable direct selling companies.
Vijay Eswaran founded QNET in 1998 as a direct selling company. It would shake up the direct selling industry with a new concept that Vijay Eswaran launched.
At QNET, Vijay not only focused on direct selling through salesman who would interact directly with people but through the then rapidly growing platform of e-commerce.
Today QNET shows strong sales in both online sales and in direct marketing sales. This dual approach to sales and marketing has helped QNET break into the direct selling market and become a global leader in sales in this sphere.
Speaking to Entrepreneur Middle East Magazine, Vijay Eswaran described how getting established into the direct selling industry in Asia was very tough at first. He lacked the connections and capital needed to enter the market successfully. Learn more about Vijay Eswaran: https://hk.linkedin.com/in/eswaranvijay
Persistence along with innovation were two things that helped QNET and Eswaran break into the market.
A book sold at the Amazon Store says that Vijay Eswaran and his partner decided to set themselves apart from other direct sellers by focusing on precious metals and numismatics or collectible coins. This was a market that was not very crowded and had a niche market with a high demand.
The decision proved to a good one, as it helped to establish QNET as a brand name and helped with sales. Vijay Eswaran also acquired the rights to sell Sydney Olympic Games commemorative coins as a bid to increase recognition of his company and to be able to offer an exclusive product only available through QNET.
QNET is now one of the top 40 direct selling companies in the world. This has been accomplished, despite shareholder conflicts and attacks on his reputation. Vijay Eswaran and his QI Group show that persistence, innovation and a focus on people can bring great success despite the odds.