Customer Complains Should Act as a Blessing, Exemplifies White Shark Media

Founded on the concept of delivering a world-class experience, White Shark Media has excelled in digital marketing. The company has received several awards and a contract with Google to work as part of the AdWords program. Since its establishment in 2011, White Shark Media has made notable strides and has come up with a winning formula that has been applied by investors across different specialties.  Learn more about White Shark Media Complaints: https://disqus.com/home/channel/whitesharkmediacomplaints/discussion/channel-whitesharkmediacomplaints/white_shark_media_complaints/

However, along the way there have been complaints from customers, something that has worked in favor of the company. White Shark Media Complaints team has picked these complaints and turned them into useful ideas worth implementing, hence its current status in the market. Below are few that were picked and used as a stepping stone towards making the company better.

“I cannot track my AdWords Performance”
Successfully tracking the performance of your AdWords campaign is a major step towards achieving success, but this was not possible until White Shark Media got several complaints from customers. Most of these complaints expressed the need to have a system where users could easily track and understand the movement of their AdWords campaign.

This inspired the company to launch the call and conversion tracking systems as well as a Google Analytics portal free of charge. With the new tracking system, customers can optimize their campaigns to align with the needs of the market and to achieve better performance.

“I need the campaign on my account”

At the time White Shark Media was launched, all marketing campaigns were managed and handled on a new account despite the fact the previous campaign could have been performing well. This made AdWords results to appear inconsistent, so the company opted for the introduction of a new system to allow one to merge the previous campaign with new ones, if the earlier performed well.

“Contact individual not concerned about my needs”
This happens often in many companies. After signing up, you realize the person assisting is smooth and explains everything well, but once you begin your campaign you are handed over to someone who seems not conversant with your needs.

To make this transition seamless, White Shark Media introduces the SEM Consultants, who follow every client through the whole way, from time of sign-up to optimization. Additionally, these are not the only form of contact one can reach support, but they are always prepared for questions and form an active part of the lifetime of a client.