Desiree Perez, Roc Nation’s Chief Operations Officer, makes the list of Billboard’s 2017 Women in Music. The exclusive list includes the who’s who in today’s music entertainment industry-inclusive of trendsetters, innovators, negotiators, and other key contenders. The noteworthy Desiree Perez has operated with Roc Nation, a leading music and entertainment label founded by Shawn Carter, alias Jay-Z, since 2009. The savvy businesswoman has orchestrated numerous deals for the mogul garnering his corporation millions in revenue. Desiree Perez, also known as Dez Perez in the music circuit, led initiatives such as Sprint’s $200 million capital venture with TIDAL, the robust streaming service sparked by Roc Nation. On the heels of that deal, artist Jay-Z’s 4:44 album reached platinum peak due to further promotional initiatives put in place by Ms. Perez and the Roc Nation Family. The 4:44 Tour grossed 21 percent higher sales than the previous 2013’s Magna Carter Tour. In addition, the shrewd negotiator has assisted in structuring the Beyonce Formation Stadium Tour. She has also heavily collaborated on the promotion of Rihanna’s Anti Tour with Samsung, which postured the singer as an A-list entertainer. Dez Perez has recently teamed up with superstar Mariah Carey for Time’s Up, the anti-sexual harassment movement. Ms. Perez extended her support as a consultant for the initiative, and she recently appeared at the Golden Globe Awards dressed in black as a display of her backing the cause. COO Desiree Perez is at the top of her industry, she steadily sets trends, she innovates remarkable strategies and negotiates deals fiercely. It is no surprise that she has landed as one of Billboard’s Women in Music.
About Desiree Perez: www.linkedin.com/in/desiree-perez-0009a413a/