Desiree Perez Is On The List!

Desiree Perez, Roc Nation’s Chief Operations Officer, makes the list of Billboard’s 2017 Women in Music. The exclusive list includes the who’s who in today’s music entertainment industry-inclusive of trendsetters, innovators, negotiators, and other key contenders. The noteworthy Desiree Perez has operated with Roc Nation, a leading music and entertainment label founded by Shawn Carter, alias Jay-Z, since 2009. The savvy businesswoman has orchestrated numerous deals for the mogul garnering his corporation millions in revenue. Desiree Perez, also known as Dez Perez in the music circuit, led initiatives such as Sprint’s $200 million capital venture with TIDAL, the robust streaming service sparked by Roc Nation. On the heels of that deal, artist Jay-Z’s 4:44 album reached platinum peak due to further promotional initiatives put in place by Ms. Perez and the Roc Nation Family. The 4:44 Tour grossed 21 percent higher sales than the previous 2013’s Magna Carter Tour. In addition, the shrewd negotiator has assisted in structuring the Beyonce Formation Stadium Tour. She has also heavily collaborated on the promotion of Rihanna’s Anti Tour with Samsung, which postured the singer as an A-list entertainer. Dez Perez has recently teamed up with superstar Mariah Carey for Time’s Up, the anti-sexual harassment movement. Ms. Perez extended her support as a consultant for the initiative, and she recently appeared at the Golden Globe Awards dressed in black as a display of her backing the cause. COO Desiree Perez is at the top of her industry, she steadily sets trends, she innovates remarkable strategies and negotiates deals fiercely. It is no surprise that she has landed as one of Billboard’s Women in Music.

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Clayton Hutson: at the SD11 Forefront

The SD11 has finally made its debut with front man Aaron Lewis and the band Staind. Clayton Hutson was able to take DiGiCo’s SD11 on the road to casinos and small arenas. All seats were sold-out stages ranging from churches, honky-tonks, 50,000 seat arenas, festivals, and 700-seat casinos. This tour featured Lewis in a stripped down version featuring his country album, Town Line.


Clayton Hutson is a long-time user of DiGiCo consoles. He has used almost every console that the company has came out with. He has used the SD7, SD8, and D5. The D5 was the first hand-built platform for Marilyn Manson ten years ago. Clayton Hutson was highly interested in getting the small SD11 for the Aaron Lewis outing. He ordered it as soon as it came out, and it arrived halfway through the tour.


For this expedition, Clayton Hutson was the Production Tour Manager and the FOH/Monitor engineer. The SD11 was very compact and easily stored away for the trip. At only 19 inches and audible sound, it was a perfect solution.


On show day, Hutson was able to get the console working within 15 minutes. Hutson did both monitors and FOH for the guitars of Ben Kitterman and Lewis’ vocals. Even though this tour was a smaller production, it still had some challenges. There is still demand for perfection on all sonic performance levels. What goes on onstage has to be tailored to what goes on in the house, you work with what you are given.


The SD11 is no different than other DiGiCo  platforms. The EQ reacted the same as it would with the SD7. Clayton Hutson has found himself relying on DiGiCo for his professional career and sound qualities. The SD11 was truly impressive in its small package.


Since he was young, Clayton Hutson has been into music. After many years of dedicating his time to it, he has turned his passion into a career. He has worked with several celebrities including Guns N’ Roses, Kelly Clarkson, Garbage, and Pink. For his company, he is the production manager and live sound engineer. He and his team offer show producing, monitor engineering, logistics management, production designing, rigging, and stage management. They give onsite execution and budget friendly options, making it a one stop shop for event needs. Learn more: