Bruce Levenson Still Making High Scores At Do Good Institute

Bruce Levenson’s latest project is Do Good Institute, a wing of the University of Maryland that he and his wife Karen started about 5 years ago. Since selling the NBA’s Atlanta Hawks in 2015, Levenson has begun to make Do Good Institute the new focus of his endeavors. The way this institute works is by teaching students how to lead non-profit organizations and letting them put their ideas to work. In fact some students have even taken certain ideas such as cutting down on food waste to turn it into an entrepreneurial idea befitting a non-profit food bank. Levenson is enthusiastic about what business-minded non-profit leaders can do as he himself has been a part of such efforts with Hoop Dreams and Community Foundation of Washington.

Bruce Levenson comes from a Jewish background and was raised by an average middle class family in a suburb of Washington D.C. He completed a bachelor’s degree at Washington University and later got his J.D. at American University’s College of Law. His passion was in journalism and he was both a contributor and editor at the Washington Star paper for a few years. But then he and Ed Peskowitz decided to start their own private newspaper and explored the oil and banking industries. They became such successful publishers that they were able to turn their paper into a major media company known as Unified Communications Group (UCG). Levenson also started another company under UCG’s wing that became TechTarget. Source:

In 2004 Levenson entered the NBA owners’ circle when he and Peskowitz bought most of the Atlanta Hawks’ shares along with their arena and training facilities. He owned the Hawks for about 12 years and was their representative on the NBA’s Board of Governors, but then he chose to sell the team in 2015, reports ESPN. Levenson still loves basketball and has helped launch some youth basketball tournaments over the years. He also supports Jewish and Israel public relations groups including BBYO, Birthright Israel and SEED Foundation.