Kate Hudson and Fabletics Empowers Women With Fashion-Forward Athleisure-Wear

Chances are that you’ve heard of Fabletics! There have been now countless advertisements and testimonies splashed all over the web and especially on Social Media. Fabletics is truly taking the world of athleisure-wear by storm! They’re showing that they are a fierce leader because they have a unique system of how online clothing companies should be run.

 

According to The Huffington Post, Fabletics has a leg up on the competition due to their fan base. Many people have taken to the internet to rave about just how much they love what Fabletics is offering. Fabletics is unique because it operates on a subscription-based model. Many people shy away from ordering because they’re not sure what that is. So instead, they read the reviews and see what subscription based models aren’t such a bad thing! Fabletics works where people sign up, get a discount and get to check out exclusive new styles each month. They can pass on what they don’t like and scoop up the outfits that they love!

 

Fabletics is more affordable than other athleisure brands available on the market. If that’s not a draw for most, throw in the fact that Fabletics comes highly regarded. People trust their peers and so when they see the rave reviews that Fabletics is getting, they jump on the bandwagon. Social Media is a powerful tool where Fabletics has had a tremendous amount of influence recently. Many people have taken to Social Media to leave their thoughts on the brand. They post selfies in the clothing, talk about the success they’ve had at the gym, and showcase just how confident they are wearing these items.

 

Another reason people love Fabletics is because they love Kate Hudson. Hudson in her team have created a business that went from fashion-forward athleisure wear start-up to a $250 million company. According to Forbes, Hudson had no background in business and yet she’s defying all the odds. The reason she was approached was because she truly embodied what Fabletics is all about. Therefore, since day one she became heavily involved.

 

Hudson has a say in social media strategy, clothing designs, and more. She has such confidence in her product that she’s constantly wearing Fabletics! It’s great for people because they can see that this is the brand they can trust. Many people are nervous to try a new product and Fabletics helps ease their troubles with a Lifestyle Quiz. People can log onto the website and fill out information about their body type, that they like to do, and what they will be wearing the clothes for. They then get matched with Fabletics styles! This is great because no two people are the same. Some people love lounging around in athleisure-wear, others love hitting the gym, going to yoga, or running outside! Therefore they all need different styles.

 

At the end of the day, Fabletics is for everyone. They have clothing sizes and styles that fit different body types. Fabletics has been showcasing this on social media. There advertisements show models of all different sizes. It’s truly empowering.

Kate Hudson’s Fabletics Could Keep Amazon on Edge

Amazon is dominating the fashion e-commerce market again this year, making the thousands of other clothing retailers in this space have to fight over what is left. Looking at the numbers, Amazon is taking in a huge chunk of sales, in the 20 percent range, while all those other suppliers are having to make do with the remaining. One women’s active-wear company is not content on simply working for those scraps, and Kate Hudson’s Fabletics has big plans on taking on Amazon at their own game. Look at the numbers again, you will see that Kate Hudson’s Fabletics scored over $250 million in only three years selling women’s workout apparel in that same market as Amazon.

 

To hear it from Hudson, she has no trouble giving all the credit for her success of this athleisure brand to membership perks and a unique sales process known as reverse showrooming. To get a better understanding as to what these two components are doing to help boost sales, we have to travel to the Fabletics store at the mall to really get a clearer picture. Inside the mall stores, you see something happening that really is not the norm in a clothing store. Women are shopping, trying everything on, even taking a lifestyle quiz, and none of the sales associates are pushing them to make purchases.

 

The reason Kate Hudson’s Fabletics is making such huge strides in the fashion e-commerce market, take another look at what is happening when you visit the Fabletics website. Now since you wore those pieces of active-wear inside the mall, they were instantly uploaded to your membership account. This means that you now have the ability to pick up shopping exactly where you left off, and the inventory online is so much bigger than what you are going to see in the stores. So these women are stuffing those online carts with all the latest in yoga pants, leggings, and tank tops.

 

Membership perks for Kate Hudson’s Fabletics customers also includes free shipping from the online store, deep discounts on all the workout apparel, and even your very own personal shopping assistant. This assistant looks at those quiz answers, then selects a piece each month they think you will enjoy. This entire shopping experience, from the mall to the e-commerce site, is basically all about giving the shoppers what they really want, and converting them to loyal customers.

How Fabletics is Changing Up the Active Wear Game

As a huge fan of working out and staying athletically fit, I was thrilled when about three years ago workout gear started to evolve from drab, functional wear into trend, kind of sexy clothing articles that could easily transition from the gym to my favorite happy hour locale.

 

However, there was a huge gap in the market. The trendiest of athletic wear was ridiculously expensive. We are talking about $100 minimum for one piece of clothing. Similarly, as a curvier woman, the trendiest workout gear seemed to be one-size and even the “large” top wouldn’t fit around my chest. On the opposite end, clothing from brands sold in your typical “sporting” store felt very drab and didn’t have much transition from things like yoga to activities like biking, hiking or running. It seemed like you needed a different piece for each activity.

 

Enter my new favorite brand – Fabletics. Founded and spearheaded by one of my favorite actresses, Kate Hudson, the company has been like a breath of fresh air in the active wear market.

 

So what is so great about Fabletics? First, the company is taking on Amazon in a huge way. If you don’t know, Amazon controls about 20% of the athletic wear market. What you must know, is that things brought on Amazon are often tough to gauge size and can have major flaws such as see-through fabric, poor crafting or they will just not be true to size.

 

Fabletics has revolutionized the online active wear game with their reverse showroom technique. This means that users come to their website and receive a tailored experience that starts with a Lifestyle Quiz. If you haven’t taken the quiz, I highly recommend it. It is actually pretty fun to evaluate your style and workout preferences. Once you finish, your entire experience with Fabletics is fully customized to your unique style and preferences. This is SO very different from a modern “showroom” or storefront, where everyone that enters receives the same experience.

 

In a CNBC article published lately, Kate Hudson gave some tips on how her brand achieved such success. One thing that really stuck out was her commitment to utilizing big data to reach customers on a more personal level, hence, the Lifestyle Quiz. She also recommended the importance of looking for marketing opportunities and staying hands on, which is one of the reasons the brand truly shines in a market that was already saturated when it launched three years ago.

Changing the Path with Fabletics

The main purpose of any business is to make a profit. They way a business is run is a huge factor in whether or not that business will be profitable. Every business begins with a business plan, and the execution of that plan sets the tone for the life of that business. Fabletics is a company that began in 2013 and has taken a completely different approach to their business than their competitors. This approach has paid off for them in a big way.

 

Fabletics is an athletic apparel company founded by Don Ressler and Adam Goldenberg. Kate Hudson is the spokesperson and a contributor to the brand. The company began with a simple idea and has grown into a highly successful athletic wear brand.

 

Don Ressler and his wife are very athletic. They spend a lot of time in athletic wear. They began to notice that all of the clothing looked the same and was not very comfortable to wear. Don Ressler set out to change that, and Fabletics was how he was going to put that plan into action.

 

Fabletics began as an online company. An intricate website was created, and all of the products available for sale were listed on the site. Customers were able to go to the website, look over all of the products, and make their purchases. These were then shipped right to their door.

 

To create a personalized shopping experience, Fabletics created their VIP program. Customers were able to sign up for this program and were asked a few questions about their preferences and what they liked. By answering these questions, Fabletics would then offer their customers items and specials based on the given answers.

 

The clothing line took off and Fabletics saw growth of roughly 35% each year. This is substantial for a company so young. With the growth they were seeing, Fabletics decided it was time for expansion. This expansion meant opening physical stores.

 

The opening of physical stores can be a tough task for many companies, but Fabletics had research on their side. Through their VIP program, they already knew where many of their customers were located and what products they enjoyed the most. This knowledge helped in the decision-making process of where to place their physical stores and what products to stock.

 

When the stores opened, almost half of the customers walking through the doors were already fans of Fabletics. Most were VIP members and knew what the brand was all about. The customer base was already in place even before any store was opened. This data used in the right way will only help Fabletics expand.

 

Fabletics began their business venture in a way very few companies have done. They started online and got to know their customers. They then took this information and used it to expand the brand. Their business model has helped them to expand every year, and they are on track to continue that trend.

Fabletics Is The Best Place To Go For High Fashion

Supporting Women In Business

When I first graduated from business school at Harvard, I was unaware of the impact that women already have in the world of business, and it is not limited to the fashion industry, of course, but I have been impressed by what Kate Hudson has done with Fabletics. She founded and runs the athletic women’s wear company that is giving Amazon a run for its money.

I am not the first woman in my family to graduate from college; the first woman to graduate from college is my aunt. She always made such an impression upon me while I was growing up and deciding what I wanted to do in my life. My aunt was there every step of the way, and she is proud of me for making my way in the world of business. Women like my aunt and Kate Hudson have been working hard to market their brands and make their companies stand up to competition. Here is the story of Fabletics, so you can see how they have been standing up to their competitors.

The Fabletics Story

One of the companies that I have been watching closely since I graduated from business school is opening up to investors like never before. Fabletics has been broadening their horizons by offering new products and services to their loyal members, and this has in turn been driving new customers to their site. The word of mouth marketing technique actually still works to bring customers to a quality brand of products because consumers still talk about the brands that they love to buy. Fabletics has capitalized off of this marketing technique, but they have also employed a few other ones.

In order to avoid the empty cart syndrome that plagues many online businesses, where consumers load up their shopping carts only to dump their purchases before checking out, Fabletics has a few offerings that consumers cannot refuse. They offer special fashions that are limited to the general public. In order to see their special product offering, however, a consumer has to register to be a member. The membership is sold at a monthly fee, but consumers can always try it out for free or for a deep discount (these discounts are changing, so be sure to check out their site for exact rates).

The main purpose of this article is to highlight the fact that Fabletics is making huge waves in their market. There is an article out there written by Forbes that is called “How Kate Hudson’s Fabletics is Taking On Amazon,” and it dishes out some valuable information behind their companies systems for maintaining growth and avoiding vulnerability. The company is using a new time of reverse showroom marketing in order to attract customers that would normally go to sites like Amazon. People can only find the quality high fashion pieces on Fabletics; everywhere else is an imposer.

Don’t Let Your Hair Bring You Down, Try WEN Cleansing Conditioner’s By Chaz Dean

Chaz Dean created the WEN hair care line around 10 years ago, and the cleansing conditioners still perform great under today’s standards. Women from all over have used the product to gain beautiful and healthy looking hair, and this is because WEN cleansing conditioners are made of all natural ingredients which are safe to use on all hair types, and is even gentle enough to be used with hair styling products, as long as they are free of chemicals. Bustle Magazine published a review on Bustle.com about WEN Hair cleansing conditioners, which was written by their very own Emily McClure. She reviewed the product not only for her readers, but herself as well, since she knew about the product for a long while, but was skeptical about using it.

Her hesitation in using the product was due to her very fine hair, which she has always had trouble managing, no matter what product she has tried in her hair. Luckily for her, WEN started showing results in her hair within a matter of days, after she tweaked the dosage and routine a bit. She found that using a very small amount and showering in the mornings with the product was the most beneficial, leaving her hair looking full and shiny all day long. What’s great about WEN as well is that it can replace existing shampoos and conditioners, all at an affordably low price. WEN can be purchased online from retailers such as Amazon, Sephora, or even Ebay (http://www.ebay.com/bhp/wen-hair-care).

WEN’s special formula even allows it to replace the old conditioners, shampoos, detanglers, and what have you, that might be filling up the shower space, because it does the job of all of them. The natural and safe formula can be used daily along with other hair products that do not contain harsh chemicals as well.

Visit the product’s Wiki page and Twitter account to learn more.

 

Adam Goldenberg Building Great Reputation In LA

When you list the top young CEOs in Los Angeles Adam Goldenberg is sure to come up. The CEO has seen a lot of success in his years in LA since his original business, Gamer’s Alliance. Goldenberg saw a market that was being ignored in gaming and created that gaming network to fill voids in the market. He grew the company until he sold it in 1999 to Intermix media for an undisclosed amount of money.

His next success came in 2006. This was when Goldenberg added to his legacy as a great business leader with the company Intelligent Design. Intelligent Design was one of the top internet brand incubators in the country in the mid-2000s. He ran that business until he founded his latest success story, Just Fab.

JustFab may be his biggest success story yet. This business has a more direct goal compared to some of his previous companies. JustFab is a VIP membership-based company on en.wikipedia.org that is dedicated to clothing and fashion. People can join the membership service to gain access to fashion trends and get them at a lower price. The company received over $50 million in funding in the year 2010 alone. Goldenberg says that there are two keys to his success as a leader in business; paying attention to metrics and great hiring practices.

Read more: JustFab heads toward IPO even as other subscription start-ups struggle

Metrics

Goldenberg is well-known amongst his staff to pay close attention to the numbers and facts that he is given about any aspect of his company. This could be information regarding how well a certain product is selling. It could also be information about effective a certain marketing platform is. Either way, Goldenberg will heed this information and react to it as quickly as possible. This is a great reflection of the lack of ego that Goldenberg has as a leader.

Employees

The hot shot CEO also understands that great employees are the cornerstone of any great business. He is less apt to hire someone based on their educational resume on bloomberg or their work experience and is more likely to look at them as people and just their work ethic and energy about the company that they are working for when looking into hiring someone. He believes that these are the things that cannot be taught when it comes to employees. Everybody starts out with no experience at some point. You can’t teach someone to work hard or be excited about working on a certain project.

Learn more about Adam Goldenberg: http://video.cnbc.com/gallery/?video=3000543492

Personalized Style that Keeps Up with the Latest Trends: Just Fab

JustFab is a full service clothing line that helps its members pick out the latest fashions and piece them together! For the women who is just to busy to shop, JustFab is a dream come true. All you have to do is sign up, take the quiz, and become a member. The benefits of membership allows you to receive personalized styles put together. With a price tag of only 39.95, it is a steal for the peace of mind you get.

You receive a style profile from your quiz. Once you receive it, you get to shop through a personalized boutique of clothes just for you. The more you shop, you become a VIP, and save money. JustFab keeps up with the latest trends in Hollywood with their offices based out of Los Angeles. The company is at the center of style and fashion, which helps them keep up with the latest fashion.

Recently, JustFab was featured on “Project Runaway” as one of their contests. The winner of the contests will have their designs featured and sold on JustFab. This company’s dedication to keeping up with the current styles and trends shows through their involvement with up and coming designers. The pieces on JustFab are the latest in fashion and now that they have teamed up with a modern designer in the making show, they are sure to please.

JustFab is a successful subscription e-commerce company, and it plans to grow and expand in a big way. It announced a merger with another LA-based e-commerce company ShoeDazzle. These two companies could easily profit 300 million in 2014 alone. Read more: @justfabonline and JustFab | CrunchBase

Both companies seek to personalize styles for each customer. With these two fashion giants, the customer will receive high quality clothes and shoes that keep up with the latest in fashion trends. Their goal and mission is to help their customers stay stylish.

Click the links below to learn more about JustFab:

https://www.youtube.com/user/justfab
http://www.shoedazzle.com/clothing-shoes-boots-handbags/c-shop-by-brand-justfab-justfab.htm