Chances are that you’ve heard of Fabletics! There have been now countless advertisements and testimonies splashed all over the web and especially on Social Media. Fabletics is truly taking the world of athleisure-wear by storm! They’re showing that they are a fierce leader because they have a unique system of how online clothing companies should be run.
According to The Huffington Post, Fabletics has a leg up on the competition due to their fan base. Many people have taken to the internet to rave about just how much they love what Fabletics is offering. Fabletics is unique because it operates on a subscription-based model. Many people shy away from ordering because they’re not sure what that is. So instead, they read the reviews and see what subscription based models aren’t such a bad thing! Fabletics works where people sign up, get a discount and get to check out exclusive new styles each month. They can pass on what they don’t like and scoop up the outfits that they love!
Fabletics is more affordable than other athleisure brands available on the market. If that’s not a draw for most, throw in the fact that Fabletics comes highly regarded. People trust their peers and so when they see the rave reviews that Fabletics is getting, they jump on the bandwagon. Social Media is a powerful tool where Fabletics has had a tremendous amount of influence recently. Many people have taken to Social Media to leave their thoughts on the brand. They post selfies in the clothing, talk about the success they’ve had at the gym, and showcase just how confident they are wearing these items.
Another reason people love Fabletics is because they love Kate Hudson. Hudson in her team have created a business that went from fashion-forward athleisure wear start-up to a $250 million company. According to Forbes, Hudson had no background in business and yet she’s defying all the odds. The reason she was approached was because she truly embodied what Fabletics is all about. Therefore, since day one she became heavily involved.
Hudson has a say in social media strategy, clothing designs, and more. She has such confidence in her product that she’s constantly wearing Fabletics! It’s great for people because they can see that this is the brand they can trust. Many people are nervous to try a new product and Fabletics helps ease their troubles with a Lifestyle Quiz. People can log onto the website and fill out information about their body type, that they like to do, and what they will be wearing the clothes for. They then get matched with Fabletics styles! This is great because no two people are the same. Some people love lounging around in athleisure-wear, others love hitting the gym, going to yoga, or running outside! Therefore they all need different styles.
At the end of the day, Fabletics is for everyone. They have clothing sizes and styles that fit different body types. Fabletics has been showcasing this on social media. There advertisements show models of all different sizes. It’s truly empowering.