Businessman to Philanthropist: Eduardo “Duda” Melzer

Eduardo Sirotsky Melzer is a Brazilian businessman and entrepreneur who has a long and impressive career. He graduated from the Pontifical Catholic University of Rio Grande do Sul with a degree in Business Administration. Mr. Melzer also attended Harvard University and obtained his MBA in Effective Strategies for Media Companies, and Building and Leading Customer Centric Organizations.


Mr. Eduardo Sirotsky Melzer is a third-generation member of the RBS Group, a Brazilian communications company. He first joined the family company in 2004 as National Market’s Director General. He stayed in that position until 2008, and then he was offered the Vice President of Market and Business Development. Mr. Melzer accepted this position and remained there for four years. He moved up to become CEO of the RBS Group, a position that he has thrived in since acquiring it. He is a visionary in the communications field, and he has been presented multiple awards because of this. A few of the awards are:Philanthropy

  • 2009 Professional Highlight of the Brazilian Association of Propaganda
  • 2011 Coletiva.Net Award in the Marketing
  • Entrepreneur Communication Award of the Year 2013
  • Merit in Management in the Private Sector Award in 2015

In an article on Dino, Eduardo Sirotsky Melzer is well-known for this charitable contributions. His family, along with the RBS group, have worked for 35 years to help develop children and teens. He also works with government agencies to help promote child protective services and other social issues. He helped launch a very successful campaign called Love is the Best Inheritance aimed at these problems.

Check out his website

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