Since its creation in 2001, Nestle Purina’s dry dog food brand ‘Beneful’ has been a welcome choice for many pet owners. This brand has been one of the top selling dog food brands in Wal-Mart, fed to at least fourteen million dogs each year. The company boasts the health benefits in their dog food, and their marketing record proves that they are definitely the real deal as a dog food company.
Between the companies dedicated employees and its well known gold standards, it seems like Beneful would be the go-to choice for pet owners who treat their dogs like family. However, in spite of all their wonderful qualities, it seems as if Beneful has come under scrutiny in recent months. There was enough concern that a class action suit was filed against Nestle Purina in 2015. It was comprised of people concerned with the contents within the dog food, some of which involved the use of Propylene Glycol, unnecessary food dyes, and the presence off mycotoxins. A Huffington Post writer, Carlotta Cooper, wrote a detailed article on this, covering a more in-depth look into the subject. To read the entire article, visit http://www.huffingtonpost.com/carlotta-cooper/beneful-revisited_b_9851634.html.
Luckily for Beneful, most of these allegations hold no basis when it comes to pet health. There has been no evidence found to justify the cause for legal action, according to Dr. Janet Jackson, Vice President of PetCare Nutritional Research. As of right now, Nestle Purina PetCare is refusing to settle.
Yet, despite all of this, the company has decided to take initiative and reformulate their Beneful line. Juli Plassmeyer, Vice President of Marketing, stated “We are always listening to dog owners’ feedback and finding new ways to evolve and improve our food.”. The changes included removing the sugar from the recipe, reducing the dye amounts, replacing the Propylene Glycol with a vegetable-based glycerin, and pressing a heavier emphasis on the use of real meats in the dog food. All of these changes, but the company still promises to deliver the same textures that both people and dogs have come to know and love.
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