Lori Senecal: Lessons Brands Should Learn from Modern Celebrities

Lori Senecal, the president and chief executive officer of Crispin Porter advertising agency, has helped many people develop brands that are successful. In a recent article, Lori Senecal advices the leading brands to learn some tips from some of the modern celebrities like Lindsay Lohan, Amy Winehouse, and Jessica Simpson. Here are some of the valuable tips.

Get a reliable stylist
Lindsay Lohan is a great celebrity who was elevated from being the Disney Teen Queen to the powerful Karl Lagerfeld. Another star, Nicole Ritchie is believed to have been promoted from being a stripper to a great red carpet tastemaker. If the new brands can learn to master this simple secret, then they can be guaranteed of doing well in the market. Lori Senecal also states that the consumer brands that have decided to hire reliable stylists to have excellent market shares compared to those who have not. For instance, Heineken Premium Light is a very powerful brand because it looks chic and also stylish. This is because its company chose the best stylists.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

The current consumers loves a great comeback
If you have been keen on the modern celebrities, then you will realize that the only way they generate their publicity is by having a complete turnaround. Some of the most successful stars in these times are surrounded by rehabs, jail terms, unwanted pregnancies and the use of drugs. One of the most respected and popular celebrities in the world, Martha Stewart, managed to make millions just by pulling a jail stint.

Concentrate on expanding your profile
The celebrities in the modern times are not contented by just flaunting their talents in one discipline. Apart from being powerful in their skills, these individuals are also online entrepreneurs, directors, owners of clothing lines and different fragrances and producers. Very few brands in the modern times follow this simple rule, and this is why most of them have not done well. Individuals and organizations that want their brands to do well must diversity and introduce more services and products to the consumers according to Lori Senecal. The modern consumer is not easily impressed, so work hard to understand their tastes so that you can make huge profits.

Interact with other powerful brands
If working with an individual celebrity is bringing you profit, then working with two will definitely double the benefits. Partner with experienced and reliable people so that your brand becomes successful. Choose the brand you are planning to associate with carefully.

Find more about Lori Senecal on The Drum
Read more blogs about Lori Senecal on on WSJ.com

TOWN Residential Offers Customers the Highest of Quality Services in NYC

Finding an experienced real estate agency in New York can be a challenge. New York City has one of the largest populations in the United States, and it is divided into five boroughs or neighborhoods, each with their own personality. TOWN real least specializes in luxury residential properties, which includes condos, townhomes, and single family homes.


The agency is well-known for its superior customer services, and they a team of agents that are experienced and knowledgeable of the city., and they are especially known as one of the top luxury firms. Town Residential focuses its services on their clients and their services include purchasing, property development, sales, and leasing.


 TOWN was founded in 2010 by Andrew Heiberger who has steadily increased the firm with outstanding real estate professionals. Unique services are required for luxury homeowners, and Heiberger has created a team that excels in customer services, offering spectacular amenities.


 TOWN Residential provides informative guides for buyers and sellers. These guides offer their customers assistance concerning listing prices on their house as well as what to expect at a suitable price for purchase. TOWN also provides a guide for clients who are looking to purchase property, which helps them navigate around NYC while getting to know more about the market and its fluctuations.


These two booklets are designed to assist the customers in independently finding treasures in the market along with the guidance TOWN. They are extremely useful in the marketing process, and is making your house more presentable for sale and how to officiate an effective method of advertising for your property at a new location.


TOWN Residential also handles rental and leasing properties in NYC, and they have excellent team members who explicitly handle these properties. They will walk you through the process, leading you to the areas of town you prefer as well as finding the exact luxury property that suits your budget. The TOWN website, Townrealistate.com, shows amazing photographs of available properties along with an introduction to the impressive team of associates who call TOWN their home.


TOWN Residential professionals know and love NYC and customer service is their highest priority; they won’t quit until you are completely satisfied. “My Town. Our Neighborhood. Your Home” has been their motto for over six years, and it will continue to lead their clients to a fantastic future.

Legal Practice in Brazili With Ricardo Tosto

The practice of law in Brazil requires a diverse knowledge and practice. Similar to the US, those desiring the title of attorney-at-law must complete a lengthy scholastic regime. Brazil requires a five-year program though, adding two years of study to what US lawyers complete. Like the US, Brazil requires a bar examination which consists of two parts: a multiple choice exam and a written exam.

Legal practice in Brazil continues to grow in the areas of the environment, mining and minerals, agribusiness and oil. Future growth could occur in area of foreign business and investments as the Brazilian government contemplates relaxing regulation of national resources and agricultural real estate to encourage foreign investors. One Brazilian attorney poised to meet these growing needs is Ricardo Tosto.

The bi-lingual Tosto practices law at the firm of Leite, Tosto e Barros, a firm he founded, offering services in Portuguese and English. The firm specializes in banking and finance law including bankruptcy and tax litigation. Tosto’s firm also handles criminal matters, environmental and labor cases. The practice received the International Law Office Client Choice Award in 2013.

Although the respected attorney’s practice remains in demand, he assembled a team of 35 attorneys at his firm to handle pro bono cases, meaning they undertake the cases free of charge. His pro bono service represents Best Buddies, a non-profit organization that offers mentors and guidance to intellectually and developmentally disabled individuals. Tosto also co-authored the book, The Process of Tiradentes, with colleague Paulo Mendonça Guilherme Lopes.

More resources:


Adam Goldenberg: Entrepreneur Extraordinaire

Adam Goldenberg has been extraordinary as an entrepreneur since the tender age of 15, and now he’s a business mogul who has recently reached the unicorn club. At that tender, young age, Goldenberg started a gaming sites’ advertising network, called Gamer’s Alliance. In 1999, Goldenberg joined Intermix Media which is the parent company of Alena and Myspace. He achieved all of this before graduating from high school, and he had sold Gamer’s Alliance before joining Intermix Media. He later became Intermix Media’s COO which is when he met Don Ressler, his now longtime business partner. In 2006, Intermix Media became public and was acquired by News Corp for over $650 million. And when Intermix Media seem to have forgotten their main key personnel, Goldenberg and Ressler, they started their new partnership venture called Intelligent Beauty.

In 2010, Goldenberg and his partner launched JustFab, Inc., which is now a household name around the world. This company became so huge in such a short time that it became a global industry leader in three years with the subscription e-commerce for apparel and accessories for more than 35 million customers worldwide. And as a result than have expanded exponentially and counting to several countries and with different divisions. So far, they are now operating in the Netherlands, Spain, France, Germany, the UK, and Canada. And their different, additional divisions include ShoeDazzle, Fablectics, and FabKids. They are so popular in just a short time that some of the top celebrities, such as Kate Hudson, are going into business with Goldenberg and his partner.

The sky is the limit for these brilliant, business geniuses. They are expected to grow even more in the next 15 to 20 years according to Goldenberg at a recent interview on huffingtonpost.com, and he also stated that the focus will continually be on retail. The interview was held at a Vator’s Annual Splash Oakland Event. The founder and CEO of Vator interviewed and celebrated his success especially with the last round of funding of $300 million and with the fact of him joining the unicorn club (this is when reaching the worth of $1 billion). Additionally, Goldenberg is connected with venture funding for early stage businesses in Southern California that focus on technology. This venture organization is called Crosscut Ventures.

Goldenberg has proven in record time that he is the ultimate in entrepreneurship and other business ventures at https://en.wikipedia.org/wiki/JustFab. And only time will tell how far his empire would go with current and possibly evolving brands to come.

A Real Working Man

In today’s day and age, if you want to get far, you can’t be afraid of a little hard work. As a matter of fact, you need to be able to handle a lot of hard work. Sam Tabar is the kind of man that has never been afraid of hard work. This is a man with two degrees to his name as he graduated with honors from Oxford University. That doesn’t happen by mistake or by accident. That requires a lot of hard work and a lot of dedication to studying. From there, he graduated from Columbia Law School, another great school with a great reputation, and while there, he was the associate editor for the Columbia Business Law Review.

Sam Tabar is what we like to call a sponge. He likes to absorb as much information as he possibly can as he believes the more that he knows, the better off he will be in the long run. Just like with his education, he took his next step seriously, as he went on to as an associate at Skadden, Arps, Slater, Meagher & Flom LLP, which is a highly respected and well-thought of office. This all happened rather quickly upon his graduation in 2001. His record, as they say, it speaks for itself. You can’t deny his resume. It backs up everything he has done and then some.

Once you meet Sam, you get to know the man and you like him even more. He is always looking for new ways to expand that resume we talked about earlier and he did that when he became a part of PMA Investment Advisors, which is located in Hong Kong. Most people would be afraid to make such a move, but not Sam Tabar. He has always been ready for whatever is around the corner as it gives him a chance to network with people, get to know them, and find out more about different cultures and different people.

Sam has worked as a capital strategist and an attorney. What I find most exciting about Sam is we don’t know what is around the corner or what the future holds.  Check out his social media, where Sam can be found on Twitter.

Kenneth Goodgame has the knowledge a company needs

Kenneth Goodgame is the guru for turning companies around to make a profit. He is currently the Senior Vice President and Chief Merchandising Officer of True Value and has held that position since 2013. His list of companies he has helped throughout his career is extensive.

Kenneth Goodgame graduated from the University of Tennessee with a Bachelor of Science degree in marketing. He has an extensive knowledge of many things that keep businesses running, such as retail experience, and he knows how to build a team that exceeds in performing at their highest levels. He understands products sales and what should be put in place for companies to have a profitable bottom line.

He is known for bringing diversity into the workplace and teaching those in the business how to run a company at its best. His professionalism has been shown throughout his career for companies such as, Baja Motorsport, The Home Depot.

Goodgame is known to join a company and restructure their retail management and product marketing to better suit the company and to raise their profit margin. He has also been there to support and helped companies open new locations throughout the nation.

Kenneth is someone that companies look for when help is needed to turn their company around. He has the knowledge and the experience needed to lift a company back to the level it once was or wants to be. He is known to convert losses into profits at extensive levels.

Mr. Kenneth Goodgame has a long resume that shows his ideas work and looked upon in the retail business community as someone who knows how to bring a company back to life and keep it thriving for many years.

Talk Fusion: The Future is Now

A lot of people are preparing for the future, as, quite frankly, we don’t know what is around the corner or what is going to come or what it holds. However, the best way to handle it is to be prepared for it and whatever it throws our way. The minute we become overwhelmed, flustered, confused, or let the worries and stress get to us, we are failing. Bob Reina, founder and CEO, of Talk Fusion, is always looking towards the future. That is why he has built a company that is so successful and has so many satisfied customers and clients. They know that with Talk Fusion, they are going to get the best video based company you can ask for and more.

Nowadays, tech is anywhere and everywhere we look. It is important to stay in touch with that, have our pulse on it, and be ready for whatever it brings our way. By offering video email, you can get a lot accomplished as opposed to a written email. You can say as much as you need to say in a short amount of time without having to worry about typos or anything of that nature. You simply hit record, say what you need to say to whoever you need to say it to, and it gets sent out to someone. They can watch it on an airplane or whatever is most convenient for them. That is the whole point of Talk Fusion: to make things easier and to make us better prepared for the future.

If you have ever worked in the corporate world, I’m sure you are familiar with board meetings or conferences. You probably also know that it can be hard to get everyone in the same room at the same time on the same date. People have various schedules to uphold and keep track of, but with video conferences, no matter where they are or what they are doing, they can be a part of the board meeting or conference and have their voice be heard loud and clear. Bob Reina has truly created a product for the future.

More Links on Talk Fusion:

Talk Fusion Review – Legit Company or Scam?


Eric Pulier Entrepreneur Genius

From the very beginning of his life, Eric Pulier knew he had a knack for entrepreneurial ventures and, in particular, people.

He was born and raised in Teaneck, New Jersey where he began working with basic computers in the late 70’s. He found his passion for computer programming in fourth grade and took a position at a database computer company later in his high school career.

After high school, Pulier moved on to study at Harvard University where he graduated magna cum laude in 1988. At Harvard, he diverted away from technology to study English and American Literature. In addition to his education at Harvard, he took a position as editor at the local school paper and took additional classes at MIT.

A few years after graduation from Harvard, he moved out to Los Angeles where he started People Doing Things. The company addressed many issues throughout the United States, such as education and health care, using technology. Eventually, in 1984, he founded another agency called Digital Evolution that eventually mered with Interactive LLC.

One of the most impressive feats achieved by Eric Pulier was his work on Starbright World. Among other entrepreneurs, he led the effort to develop this social network used exclusively by chronically ill children. The intention of the platform was to have a safe space for children suffering from crippling disabilities to reach out to each other and share their experiences. Some ways this was achieved was by implementing chat features, blog posts, and general content creation that children around the country could see.

In 1997,he was asked by the Presidential Inaugural Committee to create a Presidential Technology Exhibition that would be located in Washington D.C. The feature was to be called “The Bridge to the 21st Century”. Following his work on this exhibit, he assisted Al Gore in his health care and technology initiatives. In the process, he also became a noted supporter of teh Clinton Global Initiative. He is an active participant in their work.

Overall, Pulier has a life long dedication of using technology to assist people who are in the need of help.

Check out Eric’s website here.

The Solutions that DIVERSANT LLC Offers to its Client

DIVERSANT LLC is one of the United States’ renowned firms that provide IT staffing solutions. The company is registered as a Minority Owned Business Enterprise, and most of its shareholders are African-Americas. It is highly specialized in the IT staffing sector and services that it offers to its clients include IT augmentations, creative diversity solutions, and direct contracting. The company provides solutions that are centered on efficient strategies, and they all aim at making sure that the customers, affiliates, and the community are all satisfied. DIVERSANT offers help to its clients in solving complicated IT issues by using an approach that allows interaction, and therefore, makes the customers feel like close partners.

Technology in the United States and other parts of the world is developing rapidly hence there is a great competition for the correct It talent. DIVERSANT LLC therefore helps various companies in acquiring IT professionals that can offer the right solutions. The company employs rigorous methods in sourcing and vetting the experts that it hires. All IT specialist have the skills that are required in providing fully customized software to the company’s clients. DIVERSANT LLC is well established and experienced in staffing, and therefore, they match different professional with various IT expertise and culture with corporations that need their exact description. The capability of providing clients with highly skilled experts has helped it having long-lasting relationships with its customers.

John Goullet is a well-known businessperson, and he is a Principal at DIVERSANT LLC. He kicked off his career in as a consultant for the IT sector and he later switched to IT staffing in 1994. He has been successful in his career and has founded and managed various companies, which include Info Technologies that he started with an aim of offering staffing solutions to the Fortune 500 companies. Info Technologies achieved a lot such as being ranked as the eighth firm in the Inc. Magazine’s to 500 most growing companies. Before it was merged with DIVERSANT Inc. in 2010, the worth of the company was 30 million dollars, which was reached within five years only under the leadership of John Goullet.

Prominent Dallas Investment Firm Hires Linda Owen to Oversee its Growing Philanthropic Activities

The Dallas based Highland Capital Management has announced to hire Linda Owen, a prominent civil leader, to head its philanthropic activities in Dallas and vicinity. For Highland Capital, which has become on of the most prominent alternate investment firms in the world, it is important to sustain its image as a responsible firm that understands the need of local community. Until now, the firm has partnered with Dallas Foundation to manage its philanthropic activities. However, as the charitable giving funds continues to expand, there was a need to hire someone capable of sustaining growing operations through Dallas Foundation.

Perhaps, Linda Owen is the finest choice as she has a great track record of developing high-profile public-private partnerships in the area. Previously, she worked as the CEO of the renown Woodall Rogers Park Foundation. As such, she has also worked as the CEO of Real Estate Council. These and a number of previous postings given Linda the experience to recognize the needs of communities.

As for Highland Capital Management, Linda can offer guidance on a number of active philanthropic projects which includes donation and charities to causes, which includes veteran support, health, education and child support. Since the initiation of philanthropic activities, beneficiaries have included the Perot Museum of Nature and Science, the George W. Bush Presidential Library and Museum, the Center for Brain Health, the Dallas Zoo, Uplift Education, Snowball Express and the American Heart Association, including numerous other prominent public and private institutions.

The person behind Highland Capital Management and its philanthropic activities is James Dondero. James have over 30 years of experience in the credit and equity markets. In fact, he is also considered a pioneer of collateralized loan obligations.

On the occasion, James acknowledged that Highland Capital Management is proud to get services of Linda Owen. According to the press release, James Dondero highlighted that his company’s and Linda’s objective are similar in many aspects. Therefore, he is confident that the Linda will be able to make and immediate and tangible impact on the community.

Responding to the acknowledgement, Linda Owen cited her excitement to work for a company where everyone devotes considerable to help locals. She specifically highlighted the efforts of company’s executive to give time to local companies who require guidance in coping with business challenges. Linda was also quick to claim that she is proud to work with a dedicated team that is always looking to support the community.

P.S. The original article was published on BusinessWire.