For those of you that do not know who or what The Real Real is let me catch you up! The Real Real is a luxury consignment shop that operates online and in brick and mortar locations through out the United states. This amazing company was started right in the home of the CEO Julie Wainwright. This luxury consignment store offers clothes, shoes,handbags, watches, accessories, home decor, and furniture. Everything is top of the line name brand luxury items. So now that you know who they are let’s discuss the new idea they are offering. The Real Real is now offering beauty products in certain locations and on their online store. The Chief merchant of The Real Real says, ” The goal is to really complete the customer journey.” So with that being said it only makes sense that since they offer all other assortments why not finish it off with beauty products. That was a really good call for the luxury consignment store who says, “We want our customers to view us as a trusted destination to find the most covetable selection of luxury products across all categories from luxury to beauty.” You can bet the customers really feel this way! The idea is in the small start off stage but the company plans to move forward and invest even more in the month ahead. Even though the company is consignment with gently used items the beauty products are not. They are the new and the real deal. Keeping inline with the luxury theme the beauty products are of luxury lines as well such as Pai Skincare, Baboo Botanical, Uma Oils, Gap Beauty, and many more. There is no middle man they deal with. They are getting the products straight from the maker themselves. The CEO says, “We are getting beauty and home brands that want to sell new product in our store.” So what are you waiting for? Get out there and take advantage of what The Real Real is offering!