Lori Senecal: Lessons Brands Should Learn from Modern Celebrities

Lori Senecal, the president and chief executive officer of Crispin Porter advertising agency, has helped many people develop brands that are successful. In a recent article, Lori Senecal advices the leading brands to learn some tips from some of the modern celebrities like Lindsay Lohan, Amy Winehouse, and Jessica Simpson. Here are some of the valuable tips.

Get a reliable stylist
Lindsay Lohan is a great celebrity who was elevated from being the Disney Teen Queen to the powerful Karl Lagerfeld. Another star, Nicole Ritchie is believed to have been promoted from being a stripper to a great red carpet tastemaker. If the new brands can learn to master this simple secret, then they can be guaranteed of doing well in the market. Lori Senecal also states that the consumer brands that have decided to hire reliable stylists to have excellent market shares compared to those who have not. For instance, Heineken Premium Light is a very powerful brand because it looks chic and also stylish. This is because its company chose the best stylists.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

The current consumers loves a great comeback
If you have been keen on the modern celebrities, then you will realize that the only way they generate their publicity is by having a complete turnaround. Some of the most successful stars in these times are surrounded by rehabs, jail terms, unwanted pregnancies and the use of drugs. One of the most respected and popular celebrities in the world, Martha Stewart, managed to make millions just by pulling a jail stint.

Concentrate on expanding your profile
The celebrities in the modern times are not contented by just flaunting their talents in one discipline. Apart from being powerful in their skills, these individuals are also online entrepreneurs, directors, owners of clothing lines and different fragrances and producers. Very few brands in the modern times follow this simple rule, and this is why most of them have not done well. Individuals and organizations that want their brands to do well must diversity and introduce more services and products to the consumers according to Lori Senecal. The modern consumer is not easily impressed, so work hard to understand their tastes so that you can make huge profits.

Interact with other powerful brands
If working with an individual celebrity is bringing you profit, then working with two will definitely double the benefits. Partner with experienced and reliable people so that your brand becomes successful. Choose the brand you are planning to associate with carefully.

Find more about Lori Senecal on The Drum
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