Lori Senecal: Lessons Brands Should Learn from Modern Celebrities

Lori Senecal, the president and chief executive officer of Crispin Porter advertising agency, has helped many people develop brands that are successful. In a recent article, Lori Senecal advices the leading brands to learn some tips from some of the modern celebrities like Lindsay Lohan, Amy Winehouse, and Jessica Simpson. Here are some of the valuable tips.

Get a reliable stylist
Lindsay Lohan is a great celebrity who was elevated from being the Disney Teen Queen to the powerful Karl Lagerfeld. Another star, Nicole Ritchie is believed to have been promoted from being a stripper to a great red carpet tastemaker. If the new brands can learn to master this simple secret, then they can be guaranteed of doing well in the market. Lori Senecal also states that the consumer brands that have decided to hire reliable stylists to have excellent market shares compared to those who have not. For instance, Heineken Premium Light is a very powerful brand because it looks chic and also stylish. This is because its company chose the best stylists.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

The current consumers loves a great comeback
If you have been keen on the modern celebrities, then you will realize that the only way they generate their publicity is by having a complete turnaround. Some of the most successful stars in these times are surrounded by rehabs, jail terms, unwanted pregnancies and the use of drugs. One of the most respected and popular celebrities in the world, Martha Stewart, managed to make millions just by pulling a jail stint.

Concentrate on expanding your profile
The celebrities in the modern times are not contented by just flaunting their talents in one discipline. Apart from being powerful in their skills, these individuals are also online entrepreneurs, directors, owners of clothing lines and different fragrances and producers. Very few brands in the modern times follow this simple rule, and this is why most of them have not done well. Individuals and organizations that want their brands to do well must diversity and introduce more services and products to the consumers according to Lori Senecal. The modern consumer is not easily impressed, so work hard to understand their tastes so that you can make huge profits.

Interact with other powerful brands
If working with an individual celebrity is bringing you profit, then working with two will definitely double the benefits. Partner with experienced and reliable people so that your brand becomes successful. Choose the brand you are planning to associate with carefully.

Find more about Lori Senecal on The Drum
Read more blogs about Lori Senecal on on WSJ.com

Why Natural Products Are Better Than Synthetic Products In Haircare

When you walk down the isle of your favorite store have you ever notice just how long the haircare isle actually is? The industry is huge and is in high demand as haircare is one of the most profitable and popular industries currently today. Unfortunately many of today’s products are full of harsh sulfates. Most of the popular brands such as Pantene, L’Oréal, Olay, Neutrogena, and Aveda are no exception. Most conditioners and shampoo fall into this category as well though can provide you with some benefits, they’ll also offer you issues down the line. Dry scalp, itchy scalp, flakes, and dandruff can be a result from the use of these sulfates. Bing man-made these products actually enhances the issue and allows it to progress at a much faster rate. Think twice and read the labels before buying and use.

Have you ever heard of Chaz Dean? Chaz Dean has created one of the leading haircare brands on Sephora of current date. He’s a sought after celebrity haircare stylist that has implemented his healthy way of life into his exclusive brand. Wen by Chaz is a game changer and lives up to it’s promises much more effectively than synthetic products that can’ live up to their hype. Here are some of the brand’s exclusive products:

  • Daily Cleansing Treatment
  • 5-in-1 Conditioner
  • Sweet Almond Mint Nourishing Mousse
  • Cucumber Anti-Frizz Styling Cream
  • Pomegrante Gloss Serum
  • Defining Paste
  • 319 Daily Cleansing Treatment
  • Lavender Re-Moist Treatment
  • And many more

This only scratches the surface and (WEN) products come in pomades, sprays, crème, and mousse. Being universal makes it very versatile as well as all ethnicities can safely use the products.


Construcap Takes on New Projects in Brazil

Construcap is among the ten largest construction firms in Brazil. Founded in 1944 as a civil engineering and contracting firm, it has grown into a conglomerate made up of major players in building, consulting, engineering, and energy. The company grew with the Brazilian economic boom of the 2000s and has expanded into logistics, hospital services, and offshore drilling, building a diverse portfolio and developing an impressive list of projects and joint ventures.

One of Construcap’s biggest projects has been the formation of Minas Arena, which was founded as a public-private partnership to rehabilitate the famous Mineirao Stadium in Belo Horizonte, Minas Gerais. Minas Arenas manages the emblematic facility, one of the largest and well-known sports venues in Latin America. Another project in the state of Minas Gerais is a logistics and transportation hub that helps connect southern Minas Gerais with the Rio de Janeiro region.

Construcap has also been succesful in expanding into the energy sector. The company’s oil subsidiary, Construcao Montagem Offshore, is currently planning the construction of a shipyard facility to build and repair specialty vessels used in the offshore extraction process. Construcap has also entered into a joint venture with Texas-based engineering firm Fluor, which has been active in Brazil since the 1960s, to offer a wide range of engineering and mining services.


Don’t Let Your Hair Bring You Down, Try WEN Cleansing Conditioner’s By Chaz Dean

Chaz Dean created the WEN hair care line around 10 years ago, and the cleansing conditioners still perform great under today’s standards. Women from all over have used the product to gain beautiful and healthy looking hair, and this is because WEN cleansing conditioners are made of all natural ingredients which are safe to use on all hair types, and is even gentle enough to be used with hair styling products, as long as they are free of chemicals. Bustle Magazine published a review on Bustle.com about WEN Hair cleansing conditioners, which was written by their very own Emily McClure. She reviewed the product not only for her readers, but herself as well, since she knew about the product for a long while, but was skeptical about using it.

Her hesitation in using the product was due to her very fine hair, which she has always had trouble managing, no matter what product she has tried in her hair. Luckily for her, WEN started showing results in her hair within a matter of days, after she tweaked the dosage and routine a bit. She found that using a very small amount and showering in the mornings with the product was the most beneficial, leaving her hair looking full and shiny all day long. What’s great about WEN as well is that it can replace existing shampoos and conditioners, all at an affordably low price. WEN can be purchased online from retailers such as Amazon, Sephora, or even Ebay (http://www.ebay.com/bhp/wen-hair-care).

WEN’s special formula even allows it to replace the old conditioners, shampoos, detanglers, and what have you, that might be filling up the shower space, because it does the job of all of them. The natural and safe formula can be used daily along with other hair products that do not contain harsh chemicals as well.

Visit the product’s Wiki page and Twitter account to learn more.


Construcap: Achieves Platinum LEED Certification with the Construction of the Arena Mineirao

Only two Platinum certification seals have been issued in the last decade. Both of these certifications have been awarded to sports arenas. The latest project was completed in 2013 by Construcap for the building of the Arena Mineirao in Brazil. The second Platinum Certification seal was issued in the United States to the University of Texas. Only buildings built with the highest level of sustainable construction are provided the Leed Platinum certification seal.

In order to be considered for lead certification, companies must register their project on the LEED Online platform . After a project has been registered, every step of the project must follow the principles outlined by the platform. Each project certification must be approved by the US Green Building Council also known as USGBC.

There are two main components of the LEED assessment system. Prerequisites and credits. Prerequisites are mandatory and apply to the sustainable design or the green building component of the project. While credits are optional and are only required if a company chooses to earn additional points. There are several assessment categories in a sustainable building project. The maximum that a company can earn is 110 points. The minimum earning potential to earn a reward is 40 points. 50 points is considered a LEED Silver project and LEED Gold projects must accumulate more than 60 points. Platinum, the highest LEED project status is was obtained by The Arena Mineirao project. Companies must earn more than 80 points to receive Platinum Certification.

The goal of building a green building was reached due to several factors. The architecture of the building was designed to improve the flow of air and utilize less energy. The company also built a system to capture and store rainwater, which will be utilized for the arenas toilets and urinals. This portion of the project will help to reduce water usage by 70%.

Construcap is a leading Brazilian construction Company. The company has completed projects in a variety of sectors including gas, oil and commercial buildings. Established over seventy years ago, the company has been listed as one of the best companies in Brazil by Exame Magazine in 2012.