Adam Goldenberg Building Great Reputation In LA

When you list the top young CEOs in Los Angeles Adam Goldenberg is sure to come up. The CEO has seen a lot of success in his years in LA since his original business, Gamer’s Alliance. Goldenberg saw a market that was being ignored in gaming and created that gaming network to fill voids in the market. He grew the company until he sold it in 1999 to Intermix media for an undisclosed amount of money.

His next success came in 2006. This was when Goldenberg added to his legacy as a great business leader with the company Intelligent Design. Intelligent Design was one of the top internet brand incubators in the country in the mid-2000s. He ran that business until he founded his latest success story, Just Fab.

JustFab may be his biggest success story yet. This business has a more direct goal compared to some of his previous companies. JustFab is a VIP membership-based company on that is dedicated to clothing and fashion. People can join the membership service to gain access to fashion trends and get them at a lower price. The company received over $50 million in funding in the year 2010 alone. Goldenberg says that there are two keys to his success as a leader in business; paying attention to metrics and great hiring practices.

Read more: JustFab heads toward IPO even as other subscription start-ups struggle


Goldenberg is well-known amongst his staff to pay close attention to the numbers and facts that he is given about any aspect of his company. This could be information regarding how well a certain product is selling. It could also be information about effective a certain marketing platform is. Either way, Goldenberg will heed this information and react to it as quickly as possible. This is a great reflection of the lack of ego that Goldenberg has as a leader.


The hot shot CEO also understands that great employees are the cornerstone of any great business. He is less apt to hire someone based on their educational resume on bloomberg or their work experience and is more likely to look at them as people and just their work ethic and energy about the company that they are working for when looking into hiring someone. He believes that these are the things that cannot be taught when it comes to employees. Everybody starts out with no experience at some point. You can’t teach someone to work hard or be excited about working on a certain project.

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