How Anthony Petrello Has Transformed Houston

Anthony Petrello is the CEO of Nabors industry, which is the world’s largest land-based drilling contractor. Petrello has helped this company become one of the most respected in its field and has made a name for himself as a giving philanthropist.

There’s very few areas of the city that haven’t been touched by his giving heart. Just how has this great man helped his big city?

How Has He Helped Houston?

Petrello was one of the major donors to the Texas Medical Center, which is the world’s largest health center for helping people who are suffering from a myriad of diseases. It includes 52 different institutions and is a world-famous medical center that has been providing treatment to the Houston area and the rest of Texas for years.

For example, it has worked with the M.D. Anderson Cancer Clinic and the Methodist Hospital to find suitable treatments for those who need it. Beyond that, it has also worked with the Institute for Spirituality and Health and St. Dominic Village. These areas provides a wide variety of major benefits that suit the needs of their clients fully.

With Petrello leading the way, Houston has received one of the finest medical centers in the world and is now a common destination for those who need medical help. Without his millions of dollars in donation, this center would have been an impossibility.

Related: Nabors CEO, CFO Take Big Pay Cut

A Great Example

Petrello’s example of philanthropy is one that everyone in Houston should look to with pride. Those who have benefit from it are happy to get the help they so desperately need. And those in the business world should use him as an example of how to give back to the world in small, but important ways. Philanthropy from those who have the ability to provide it is a great gift.

Hopefully, more people like Petrello will continue to emerge and donate their time and money to Houston. It is truly an amazing city and one that is transforming into the most respected and interesting ones in the nation. A lot of that is thanks to the giving heart of Petrello and others like him.

Related: About Nabors Industries, Ltd.


Ricardo Tosto: Business Litigation Lawyer in Brazil


Are you doing business in Brazil and are looking for legal advice? Need a good lawyer for business dispute, breach of contract or other issue?

Hiring a litigation law firm or lawyer who is able and willing to explain the legal situation in a way that you will understand the process and what to expect can certainly save you a great deal of frustration.

As a business person or corporate executive, it is imperative that you have a good lawyer on your side. When a dispute or or problem occurs, a competent lawyer can ensure that your rights are protected, and also provide needed advice or representation.

It is important that your litigation attorney has experience in the particular area your case involves. Review each law firm or lawyer’s qualifications and background. If your case may end up in trial, determine whether the attorney has enough experience to handle it. The majority of business disputes settle prior to trial.

Listening is an essential aspect of being a reliable litigation attorney. If an attorney is condescending, or seems hesitant answering your questions, you will likely have a difficult time during the litigation process. You need an attorney who is willing to pay attention to your concerns.

Every business owner or organization leader faced with litigation should seek an honest assessment of their case, even if it is difficult to hear.

Ricardo Tosto de Oliveira Carvalho is a highly renowned business enterprise litigation attorney and has years of experience in handling business and corporate litigation matters. He caters to a wide variety of clients, including entrepreneurs, corporate personnel, large companies and multinational organizations.

Most importantly, Ricardo Tosto always try to resolve conflicts or disputes swiftly and prevent expensive court trial whenever possible, in order to ensure that everyone involved is satisfied with the result.

As an experienced enterprise litigation lawyer, Ricardo Tosto has a thorough understanding of his clients’ organization or business and he knows that litigation is both a business and legal challenge. This is why he strives to provide practical and cost-effective solutions and services to his clients.


EOS Makes Waves by Focusing on the Senses

Twenty years ago, when a person needed to ease the pain of chapped lips they did not have very many options. Even within the options they did have, they were pretty similar, long cylinder tubes filled with flavors that were not all that fabulous. In 2009, three men set out to change all of that, creating the company Evolution of Smooth, otherwise known as EOS. They felt that other lip balm makers were being lazy- focusing on gaining followers simply by lowering their prices on Amazon or offering incentives instead of looking for innovative ways to change their product.

According to Evolution of Smooth Canada, after realizing that lip balm was mostly used by women, they brought in a clay artist to help them make the shape of the tube and insisted they focus on all of the five senses, including the sound the lid makes when it closes. They also struck a chord with today’s modern woman who is eco-friendly, keeping the price ( similar to that of the other brands and using organic ingredients. Adding emotional involvement, they used the tagline, “The lip balm that makes you smile”.

Their plan worked. They are now ranked number two in the industry with Burt’s Bees ahead and their predecessors behind them. They also kept to their beliefs, making sure that the sense of smell happens with each and every tube. There are a multitude of flavors, one does not have to pick between original, cherry, or mint. Instead, they can have flavors like summer fruit which combines favorites of the summer including strawberries, blueberries and peaches. Not feeling summer? Try Vanilla Bean. Each of these different flavors comes in different colors. Nevertheless the same great feel and look is bound to happen and yes, the sound of the lid closing too. You’re encouraged to visit the website and Facebook page for more information.


Fabletics Is The Best Place To Go For High Fashion

Supporting Women In Business

When I first graduated from business school at Harvard, I was unaware of the impact that women already have in the world of business, and it is not limited to the fashion industry, of course, but I have been impressed by what Kate Hudson has done with Fabletics. She founded and runs the athletic women’s wear company that is giving Amazon a run for its money.

I am not the first woman in my family to graduate from college; the first woman to graduate from college is my aunt. She always made such an impression upon me while I was growing up and deciding what I wanted to do in my life. My aunt was there every step of the way, and she is proud of me for making my way in the world of business. Women like my aunt and Kate Hudson have been working hard to market their brands and make their companies stand up to competition. Here is the story of Fabletics, so you can see how they have been standing up to their competitors.

The Fabletics Story

One of the companies that I have been watching closely since I graduated from business school is opening up to investors like never before. Fabletics has been broadening their horizons by offering new products and services to their loyal members, and this has in turn been driving new customers to their site. The word of mouth marketing technique actually still works to bring customers to a quality brand of products because consumers still talk about the brands that they love to buy. Fabletics has capitalized off of this marketing technique, but they have also employed a few other ones.

In order to avoid the empty cart syndrome that plagues many online businesses, where consumers load up their shopping carts only to dump their purchases before checking out, Fabletics has a few offerings that consumers cannot refuse. They offer special fashions that are limited to the general public. In order to see their special product offering, however, a consumer has to register to be a member. The membership is sold at a monthly fee, but consumers can always try it out for free or for a deep discount (these discounts are changing, so be sure to check out their site for exact rates).

The main purpose of this article is to highlight the fact that Fabletics is making huge waves in their market. There is an article out there written by Forbes that is called “How Kate Hudson’s Fabletics is Taking On Amazon,” and it dishes out some valuable information behind their companies systems for maintaining growth and avoiding vulnerability. The company is using a new time of reverse showroom marketing in order to attract customers that would normally go to sites like Amazon. People can only find the quality high fashion pieces on Fabletics; everywhere else is an imposer.

Dr. Avi Weisfogel’s Music Career, Business, and Charity Work

Diversity is among the remedies to success. Most individuals fail to diversify their interests due to time constraints. However, Dr. Avi is a success story as far as diversity is concerned. Over the years, Dr. Avi Weisfogel has successfully managed to combine his passion for charity, business, and music.


Dr. Avi Weisfogel Charity Work


As a professional dentist, Dr. Avi has encountered difficult dental cases. Throughout his career, he has come to contact with children suffering from facial deformities. In fact, he partners with Operation Smile, an international NGO that provides free surgical operations to children with facial deformities. In line with this, Dr. Avi has launched Go Fund Me to raise funds towards Operation Smile. As an active philanthropist, Avi hopes to raise at least $2,000 dollars towards Operation Smile foundation.


Business Ventures


Mr. Weisfogel owns Dental Sleep Masters, a medical facility based in 2014. The facility devotes to helping dental professionals develop their businesses. Dental Sleep Masters connects oral healthcare practitioners with sleep disorder patients. Besides, the facility has high-quality equipment used to treat sleep apnea patients. With an extensive background in healthcare, Dr. Weisfogel offers consultancy services to help sleep apnea patients secure treatment as soon as they are diagnosed.


Music Endeavors


Dr. Avi’s entrance into music got everyone by surprise. His favorite music genre is hip hop. Dr. Avi taps every available opportunity in the world of music. Since his entry into the world of music, Dr. Avi has built a fanatical following on Soundcloud. His music not only motivates and inspires listeners, but has dope beats. Although Dr. Avi is a late entrant into the musical world, his presence shakes up the status quo. He looks forward to releasing more hit songs in the future.


When he is not in music, Weisfogel enjoys other hobbies. He likes watching his favorite New York football giants on Sundays. In an effort to advance his skills in music, Dr. Avi is pursuing videography and photography. Being a talented man, Dr. Avi runs Dental Sleep Masters while releasing hit songs. He has earned several accolades including the best dentist for multiple years.

Lori Senecal: Lessons Brands Should Learn from Modern Celebrities

Lori Senecal, the president and chief executive officer of Crispin Porter advertising agency, has helped many people develop brands that are successful. In a recent article, Lori Senecal advices the leading brands to learn some tips from some of the modern celebrities like Lindsay Lohan, Amy Winehouse, and Jessica Simpson. Here are some of the valuable tips.

Get a reliable stylist
Lindsay Lohan is a great celebrity who was elevated from being the Disney Teen Queen to the powerful Karl Lagerfeld. Another star, Nicole Ritchie is believed to have been promoted from being a stripper to a great red carpet tastemaker. If the new brands can learn to master this simple secret, then they can be guaranteed of doing well in the market. Lori Senecal also states that the consumer brands that have decided to hire reliable stylists to have excellent market shares compared to those who have not. For instance, Heineken Premium Light is a very powerful brand because it looks chic and also stylish. This is because its company chose the best stylists.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

The current consumers loves a great comeback
If you have been keen on the modern celebrities, then you will realize that the only way they generate their publicity is by having a complete turnaround. Some of the most successful stars in these times are surrounded by rehabs, jail terms, unwanted pregnancies and the use of drugs. One of the most respected and popular celebrities in the world, Martha Stewart, managed to make millions just by pulling a jail stint.

Concentrate on expanding your profile
The celebrities in the modern times are not contented by just flaunting their talents in one discipline. Apart from being powerful in their skills, these individuals are also online entrepreneurs, directors, owners of clothing lines and different fragrances and producers. Very few brands in the modern times follow this simple rule, and this is why most of them have not done well. Individuals and organizations that want their brands to do well must diversity and introduce more services and products to the consumers according to Lori Senecal. The modern consumer is not easily impressed, so work hard to understand their tastes so that you can make huge profits.

Interact with other powerful brands
If working with an individual celebrity is bringing you profit, then working with two will definitely double the benefits. Partner with experienced and reliable people so that your brand becomes successful. Choose the brand you are planning to associate with carefully.

Find more about Lori Senecal on The Drum
Read more blogs about Lori Senecal on on

Why Natural Products Are Better Than Synthetic Products In Haircare

When you walk down the isle of your favorite store have you ever notice just how long the haircare isle actually is? The industry is huge and is in high demand as haircare is one of the most profitable and popular industries currently today. Unfortunately many of today’s products are full of harsh sulfates. Most of the popular brands such as Pantene, L’Oréal, Olay, Neutrogena, and Aveda are no exception. Most conditioners and shampoo fall into this category as well though can provide you with some benefits, they’ll also offer you issues down the line. Dry scalp, itchy scalp, flakes, and dandruff can be a result from the use of these sulfates. Bing man-made these products actually enhances the issue and allows it to progress at a much faster rate. Think twice and read the labels before buying and use.

Have you ever heard of Chaz Dean? Chaz Dean has created one of the leading haircare brands on Sephora of current date. He’s a sought after celebrity haircare stylist that has implemented his healthy way of life into his exclusive brand. Wen by Chaz is a game changer and lives up to it’s promises much more effectively than synthetic products that can’ live up to their hype. Here are some of the brand’s exclusive products:

  • Daily Cleansing Treatment
  • 5-in-1 Conditioner
  • Sweet Almond Mint Nourishing Mousse
  • Cucumber Anti-Frizz Styling Cream
  • Pomegrante Gloss Serum
  • Defining Paste
  • 319 Daily Cleansing Treatment
  • Lavender Re-Moist Treatment
  • And many more

This only scratches the surface and (WEN) products come in pomades, sprays, crème, and mousse. Being universal makes it very versatile as well as all ethnicities can safely use the products.


Construcap Takes on New Projects in Brazil

Construcap is among the ten largest construction firms in Brazil. Founded in 1944 as a civil engineering and contracting firm, it has grown into a conglomerate made up of major players in building, consulting, engineering, and energy. The company grew with the Brazilian economic boom of the 2000s and has expanded into logistics, hospital services, and offshore drilling, building a diverse portfolio and developing an impressive list of projects and joint ventures.

One of Construcap’s biggest projects has been the formation of Minas Arena, which was founded as a public-private partnership to rehabilitate the famous Mineirao Stadium in Belo Horizonte, Minas Gerais. Minas Arenas manages the emblematic facility, one of the largest and well-known sports venues in Latin America. Another project in the state of Minas Gerais is a logistics and transportation hub that helps connect southern Minas Gerais with the Rio de Janeiro region.

Construcap has also been succesful in expanding into the energy sector. The company’s oil subsidiary, Construcao Montagem Offshore, is currently planning the construction of a shipyard facility to build and repair specialty vessels used in the offshore extraction process. Construcap has also entered into a joint venture with Texas-based engineering firm Fluor, which has been active in Brazil since the 1960s, to offer a wide range of engineering and mining services.


Don’t Let Your Hair Bring You Down, Try WEN Cleansing Conditioner’s By Chaz Dean

Chaz Dean created the WEN hair care line around 10 years ago, and the cleansing conditioners still perform great under today’s standards. Women from all over have used the product to gain beautiful and healthy looking hair, and this is because WEN cleansing conditioners are made of all natural ingredients which are safe to use on all hair types, and is even gentle enough to be used with hair styling products, as long as they are free of chemicals. Bustle Magazine published a review on about WEN Hair cleansing conditioners, which was written by their very own Emily McClure. She reviewed the product not only for her readers, but herself as well, since she knew about the product for a long while, but was skeptical about using it.

Her hesitation in using the product was due to her very fine hair, which she has always had trouble managing, no matter what product she has tried in her hair. Luckily for her, WEN started showing results in her hair within a matter of days, after she tweaked the dosage and routine a bit. She found that using a very small amount and showering in the mornings with the product was the most beneficial, leaving her hair looking full and shiny all day long. What’s great about WEN as well is that it can replace existing shampoos and conditioners, all at an affordably low price. WEN can be purchased online from retailers such as Amazon, Sephora, or even Ebay (

WEN’s special formula even allows it to replace the old conditioners, shampoos, detanglers, and what have you, that might be filling up the shower space, because it does the job of all of them. The natural and safe formula can be used daily along with other hair products that do not contain harsh chemicals as well.

Visit the product’s Wiki page and Twitter account to learn more.


Construcap: Achieves Platinum LEED Certification with the Construction of the Arena Mineirao

Only two Platinum certification seals have been issued in the last decade. Both of these certifications have been awarded to sports arenas. The latest project was completed in 2013 by Construcap for the building of the Arena Mineirao in Brazil. The second Platinum Certification seal was issued in the United States to the University of Texas. Only buildings built with the highest level of sustainable construction are provided the Leed Platinum certification seal.

In order to be considered for lead certification, companies must register their project on the LEED Online platform . After a project has been registered, every step of the project must follow the principles outlined by the platform. Each project certification must be approved by the US Green Building Council also known as USGBC.

There are two main components of the LEED assessment system. Prerequisites and credits. Prerequisites are mandatory and apply to the sustainable design or the green building component of the project. While credits are optional and are only required if a company chooses to earn additional points. There are several assessment categories in a sustainable building project. The maximum that a company can earn is 110 points. The minimum earning potential to earn a reward is 40 points. 50 points is considered a LEED Silver project and LEED Gold projects must accumulate more than 60 points. Platinum, the highest LEED project status is was obtained by The Arena Mineirao project. Companies must earn more than 80 points to receive Platinum Certification.

The goal of building a green building was reached due to several factors. The architecture of the building was designed to improve the flow of air and utilize less energy. The company also built a system to capture and store rainwater, which will be utilized for the arenas toilets and urinals. This portion of the project will help to reduce water usage by 70%.

Construcap is a leading Brazilian construction Company. The company has completed projects in a variety of sectors including gas, oil and commercial buildings. Established over seventy years ago, the company has been listed as one of the best companies in Brazil by Exame Magazine in 2012.